Identity & Career Transition Coaching
You know who
you were.
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You're not sure
who you are becoming.
Being In Between specialises in career identity transitions — those moments when your old self no longer fits and your new self isn't yet apparent.
Before commencing your next job search, there's essential inner work to be done. Ensure your new direction is aligned with who you are evolving to become.
Who is this for?
Everyone asks "What's next?"
The real question is: "Who are you now?"
Most people in career transitions jump straight into action: applying to jobs, revising CVs, scheduling calls with recruiters. It feels good to tick boxes off the to-do list; it seems productive. But this strategy often leads to applications for roles we don't even want: a waste of time.
You can't skip the internal work if you're in a professional identity transition. The external change that prompts a transition — leaving a role, graduating, exiting a company — is just the beginning. The liminal space that follows is messier, harder, and rarely talked about. But it's when transformation takes place. That's where Being in Between focuses.
01 / PROFESSIONALS
Professionals
Leaving a role to do something completely different — and wondering what's next? Left behind an impact-driven career and questioning who you are without that mission?
02 / STUDENTS
Students
Finishing a degree but uncertain what you actually want do do next — versus what's expected of you?
03 / FOUNDERS
Exiting Founders
Feeling that your identity has been linked to your company — and wondering who you are without it?
04 / FORCED CHANGE
Unexpected Transitions
Facing redundancy, life disruption, injury, or a career that is no longer available?
University representatives:
“I wrote down some intentions before and they have all been fulfilled — and more besides. Now I see what I do as constantly evolving. I'm in the in-between space with familiar constant traits that can be refined or put on hold."
Kay
Course student
How it works
A structured process through uncertain ground
Drawing on behavioural science, psychology, philosophy, and life design — giving structure to what feels structureless.
01
Understand the transformation that's underway
YOU GAIN
Frameworks for your experience and the relief that comes with it.
Career transitions aren't just professional changes. They're complete identity shifts with their own shape, steps, and process.
02
Get to know yourself — freshly, honestly
YOU GAIN
Clarity on your values, strengths and what genuinely drives you.
Your career history, job title, and achievements don't define you. We separate what you've accomplished from your identity, so what comes next is chosen rather than a default reaction.
03
Experiment with new options — and leave with a plan
Confidence in your future steps, a mapped direction, and next steps rooted in authenticity.
YOU GAIN
You'll formulate and implement a concrete path for the future that feels exciting, aligned, and achievable.
Why choose this approach?
AI can help you optimise who you were.
Standard career coaching and AI tools are useful for improving your CV and matching skills to roles. But for people who are unsure of what they want to do, that work starts one step too late: those resources find jobs for you based on a version of yourself that no longer fits.
It can't predict who you are becoming.
Get this step right and everything else becomes clearer.

Your Guide
Baillie Aaron
Career transition specialist, serial entrepreneur, and coach. Built the resource she wished she'd had during her own career pivots.
Harvard & Cambridge degrees
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Behavioural science background
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15+ years of experience supporting people through career transitions
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Experienced significant career identity transitions